March 31, 2018
The April edition of Mark Leveridge's magical musings covers the following:
- Richard Kaufman has a 'pop' at Magicseen
- your magic competitors may actually be your allies
- hyphens and underscores make difficult to decipher email addresses even worse
- GDPR is on its way, but will it matter to us magicians?
- a spectator accurately observes and gives a fascinating insight into the processes that we strolling magicians go through when we entertain at tables
- if you appear to be an expert at what you do, you are more likely to get the show enquiry/booking
February 28, 2018
The March miscellany of magic comments offers you....
- Walking round the dealers at Blackpool reveals that many of the stands and much of the product packaging is so much more professional than it used to be
- what makes for the best type of subject for a major headline prediction?
- The Sacred Riana - proving on Asia's Got Talent that presentation will always elevate magic irrespective of how strong the magic itself may be
- the world is awash with information and if you want to be heard you need to play the long game with your publicity
- you can find new magic for your act by looking outside the normal magic categories that you might consider
- how do you evaluate the value of a marketed trick?
- the goalposts seem to have moved for children's entertainers
January 31, 2018
This is what the February edition has in store for you
- I attended The Session last month and I offer my observations about the annual close up convention organised by Joshua Jay and Andi Gladwin
- "If someone asks you to perform, you are not obliged to do so" - I explain why I agree with this assertion from Roberto Giobbi
- Mike Close reveals how to take the sting out of strong magic to make it more acceptable to lay people
- here's an important piece of advice that could make sure you get more enquiries from your website
- listen to a Mark's Monthly Message Audio File on Developing A Performing Personality
- Facebook gives you even less opportunity to get your message across via your posts
December 31, 2017
The first Podcast of a new year offers you the following topics:
- I reflect on how the Podcast has developed since its inception in January 2013
- what makes for the perfect opening trick? The current issue of Magicseen gives the views of 10 top pro close up magicians
- how to turn yourself into a Business Magician and thus open up countless new working opportunities
- attending a concert by the Bootleg Beatles leads me to wonder whether you could have 'tribute magicians' in the same way as the music industry has 'tribute bands'
- never try to second guess what fee a potential booker can afford
- with so many people wanting to get magic ideas marketed, what's the best way to get a product out there?
- how to know whether your 2018 magical resolutions are likely to actually come about
November 30, 2017
The festive edition of the Podcast has the following topics:
- I explain why presenting live club lectures is one of my favourite things to do
- pros should give semi-pros a lot of respect
- don't automatically assume that the method supplied with a marketed product is the best one possible
- why using a logo could be a good thing for magicians
- instant gratification with online purchases has changed the landscape for buying magic
- card to wallet - is it better to go down the palm-and-load route, or are the no-palm versions just as valid?
October 31, 2017
The November Podcast covers the following topics:
- I reflect on the mini explosion of magic online learning opportunities
- have you noticed whether your regularly used props have become tatty?
- I reveal my favourite way to create new magic
- we all have to deal with the pressures of audience scrutiny every time that we perform
- comedy is as much about consistently selecting appropriate lines to suit our performing personality as it is about the lines themselves
- Safety Catch is back as a Premier E-Routine download
- most magicians ignore one of the best ways to get corporate work
September 30, 2017
What can you expect from the October Podcast? Here's a run down
- The stresses and strains of moving house and relocating two businesses
- is it best to quote all inclusive show fees, or is it better to have a lower headline price and then go for added extras?
- the latest annual Cumbrian Conjurers Collective session provides tangible help and advice
- I highlight one of the most important aspects of performance that some entertainers tend to forget
- a new online show agency gets my vote over Bark
- take the online video tour of E-Club Pro and see exactly what benefits members receive
- I explain why I think going back to tables more than once is not a good idea
August 31, 2017
The September Podcast covers the following topics:
- I ponder on whether it is good for magic when celebrities are shown doing magic on TV
- should children's entertainers be displaying their magic props to make an impression on the kids and on the booker?
- one of my favourite parlour or large close up table tricks is reintroduced
- things that you can do to help older people in your audience to fully appreciate what you do
- the market for good magic books is not redundant, despite what some may say
- do hecklers still exist and would you know one if you met one?
- I discuss whether people still practise magic in the way magicians used to
July 31, 2017
The topics in the August podcast are:
- Fee negotiation - do you allow your rates to be a subject of discussion with a potential booker?
- TV magicians such as Troy and Dynamo are attracting a young crowd to magic
- the magic business card is still one of the best and most used publicity tools
- a new Premier E-Routine is released this month and is a fun effect for children's entertainers
- when you present different types of shows, you need to be able to adapt your performance skills to suit each of them
- does performing tricks repeatedly lead to a reduction in the quality of your technique, especially in bright lighting conditions?
- we all have a performance mode which we need to be able to turn on or off at will
June 30, 2017
Here are the podcast topics to get you through the lazy days of summer
- The power that Derren Brown brings to his performances bucks the accepted modern trend of how we should entertain lay people
- I offer a theory about when you should hand write a prediction and when it is OK to have it pre-printed
- nobody knows everything in magic, so surrounding yourself with knowledgeable people can be a huge help
- most performers spend more time on the show than they do on the business of promoting that show
- Mark Leveridge Magic does not sell fish, despite what UPS may think!
- coming second on BGT could be a good thing for Issy Simpson
- not getting a booking may be nothing to do with the fee